Page 1 - Mall Management
P. 1
Project
Management
EM6758
LEADING GAPS IN MALL MANAGEMENT PRACTICES
IN INDIA -EMPIRICAL OBSERVATION
Individual Assignment Submission: 31st March 2011 By: Maninderpal Singh G0903415K
Abstract: A mall development is a multi-faceted and more complex business proposition
compared to any other real estate development. The Indian population demographics,
shopping habits are varied across cities. The perception of the malls as - expensive shops by a
larger population. Single malls are tough to retain talents and tenants. Mall Developers lack
vision and knowledge. Allocation of mall construction by government authority is done without
much research and scientific study. Low occupancy, high cost of operations, poor shoppers
experience, High footfall to conversion ratio are some major gaps visible in success of mall
culture in india. Robust and successful local markets are a threat. The developer and his profits
are on top of the experience pyramid instead of shopper’s experience.
1. INTRODUCTION
A mall development is a multi-faceted and more complex business proposition compared to
any other real estate development. With the retail business all over the countries is growing at
a rapid speed, managing malls is a huge challenge. The need for proper retail asset
management is critical. There are many a malls constructed but occupancy levels are low
(except a few in metros like Delhi and Mumbai).In this paper we will discuss (with special
emphasis on India) what are the factors or Strategies involved in Mall Management that have
to improve. How the multiphase ownership involvement has to be enhanced. The author has
been associated with malls across India for the last 12 years and has seen its growth and
Management
EM6758
LEADING GAPS IN MALL MANAGEMENT PRACTICES
IN INDIA -EMPIRICAL OBSERVATION
Individual Assignment Submission: 31st March 2011 By: Maninderpal Singh G0903415K
Abstract: A mall development is a multi-faceted and more complex business proposition
compared to any other real estate development. The Indian population demographics,
shopping habits are varied across cities. The perception of the malls as - expensive shops by a
larger population. Single malls are tough to retain talents and tenants. Mall Developers lack
vision and knowledge. Allocation of mall construction by government authority is done without
much research and scientific study. Low occupancy, high cost of operations, poor shoppers
experience, High footfall to conversion ratio are some major gaps visible in success of mall
culture in india. Robust and successful local markets are a threat. The developer and his profits
are on top of the experience pyramid instead of shopper’s experience.
1. INTRODUCTION
A mall development is a multi-faceted and more complex business proposition compared to
any other real estate development. With the retail business all over the countries is growing at
a rapid speed, managing malls is a huge challenge. The need for proper retail asset
management is critical. There are many a malls constructed but occupancy levels are low
(except a few in metros like Delhi and Mumbai).In this paper we will discuss (with special
emphasis on India) what are the factors or Strategies involved in Mall Management that have
to improve. How the multiphase ownership involvement has to be enhanced. The author has
been associated with malls across India for the last 12 years and has seen its growth and
