Page 5 - Mall Management
P. 5
Poor space management. The developer makes more space for rental/ sale and reduces the
common area required for free flow of traffic. His only objective is more number of shops.
Though some of this space keeps lying vacant through the life span of the mall.
Operations of mall are discussed after the mall is constructed. This leads to design
faults/limitations unable to meet the operations requirement for a good shopping
experience .proper planning leads to reduction in operational costs. For example, A mall
with multiplex and eating areas should plan it in such a way that even after retail is shut
down at 9 pm, the mall does not wear a deserted look. Special lights, design to highlight
these areas.
The utilities, service blocks and parking areas are hugely compromised upon because the
objective is only creation of more rental/ sell able space. This leads to safety and
maintenance issues in the long run.
Selling:
Zoning – Landlords/developers tend to lease out retail space on a first-come-first-served
basis. This creates a sub-optimal tenant mix like a food and beverage outlet next to a
designer apparel shop. If the mall is well defined in zones for the convenience of the
shopper, it will definitely lead to better shopping experience.
Mapping: A mall should typically meet the requirements of each shopper in terms of his or
her spending need –Retail, Hyper markets, Banking atms, Food, Entertainment, Beauty and
health, electronics, books etc.
Repetition of brands visible across all malls. Mostly these are international brand which fill
their shops with substandard products in tier II cities. There is also limited choice available.
The mall management should try to encourage local famous shops of their area to open
branches in these mall by giving them incentives.
Shop in shop concept missing – Most of the malls concentrate on retail and food. A mall
should try to cater to every little need of the customer.
common area required for free flow of traffic. His only objective is more number of shops.
Though some of this space keeps lying vacant through the life span of the mall.
Operations of mall are discussed after the mall is constructed. This leads to design
faults/limitations unable to meet the operations requirement for a good shopping
experience .proper planning leads to reduction in operational costs. For example, A mall
with multiplex and eating areas should plan it in such a way that even after retail is shut
down at 9 pm, the mall does not wear a deserted look. Special lights, design to highlight
these areas.
The utilities, service blocks and parking areas are hugely compromised upon because the
objective is only creation of more rental/ sell able space. This leads to safety and
maintenance issues in the long run.
Selling:
Zoning – Landlords/developers tend to lease out retail space on a first-come-first-served
basis. This creates a sub-optimal tenant mix like a food and beverage outlet next to a
designer apparel shop. If the mall is well defined in zones for the convenience of the
shopper, it will definitely lead to better shopping experience.
Mapping: A mall should typically meet the requirements of each shopper in terms of his or
her spending need –Retail, Hyper markets, Banking atms, Food, Entertainment, Beauty and
health, electronics, books etc.
Repetition of brands visible across all malls. Mostly these are international brand which fill
their shops with substandard products in tier II cities. There is also limited choice available.
The mall management should try to encourage local famous shops of their area to open
branches in these mall by giving them incentives.
Shop in shop concept missing – Most of the malls concentrate on retail and food. A mall
should try to cater to every little need of the customer.
