Page 9 - Mall Management
P. 9
ir product. Consumers and retailers will be attracted to malls that are professionally
managed, making effective mall management a critical factor behind the success of a mall. The
prime objective of landlords as well as of investors is to attract shoppers and persuade them to
purchase goods and services. This will in turn boost retailers’ turnover and benefit their bottom
line. Efficient mall management can help landlords achieve this goal.
3. EVALUATION AND DISCUSSION
Lot of construction, less utilization, empty spaces, Old markets still prevalent with shoppers,
low footfalls, poor maintenance and upkeep, parking problems, overcrowding on weekends, a
Loss of sheen over due course of time are some of the problems visible with malls in India. The
major reason for these issues is initial high cost of construction. Policy making in isolation, Lack
of coordination and conflict of interest between the sanctioning authority, Developer,
competitor, shop owner and tenant. The end user - shopper has least importance therefore his
shopping experience is lowest in the pyramid.
This has to change, The malls should cater in the service standards to the best in the world,
architecture should be climate sensitive, equipment selection should be based on efficiency,
quality. Market research should be done by the town planners and government authorities,
keeping in mind the demographic mix of the population in the area they should allocate malls
and control the product mix.
The developer has to participate in the mall management, beyond building and camp charge
collection. There should be some clause build it by the government where in the developer also
ensures development of the surrounding area of the mall. The shop owners should have some
say and authority in the facility management of the mall –because it ultimately affects their
daily business.How to change the perception of the people visiting the malls is another very
important aspect – a fancy building by and large makes the end user think the products will be
expensive, whereas in reality some retailers give better benefits then stand alone stores. One
good example is the food bazaar concept India. They have changed the perception of the
shopper in the metros, but have to still penetrate tier II and tier III cities.
managed, making effective mall management a critical factor behind the success of a mall. The
prime objective of landlords as well as of investors is to attract shoppers and persuade them to
purchase goods and services. This will in turn boost retailers’ turnover and benefit their bottom
line. Efficient mall management can help landlords achieve this goal.
3. EVALUATION AND DISCUSSION
Lot of construction, less utilization, empty spaces, Old markets still prevalent with shoppers,
low footfalls, poor maintenance and upkeep, parking problems, overcrowding on weekends, a
Loss of sheen over due course of time are some of the problems visible with malls in India. The
major reason for these issues is initial high cost of construction. Policy making in isolation, Lack
of coordination and conflict of interest between the sanctioning authority, Developer,
competitor, shop owner and tenant. The end user - shopper has least importance therefore his
shopping experience is lowest in the pyramid.
This has to change, The malls should cater in the service standards to the best in the world,
architecture should be climate sensitive, equipment selection should be based on efficiency,
quality. Market research should be done by the town planners and government authorities,
keeping in mind the demographic mix of the population in the area they should allocate malls
and control the product mix.
The developer has to participate in the mall management, beyond building and camp charge
collection. There should be some clause build it by the government where in the developer also
ensures development of the surrounding area of the mall. The shop owners should have some
say and authority in the facility management of the mall –because it ultimately affects their
daily business.How to change the perception of the people visiting the malls is another very
important aspect – a fancy building by and large makes the end user think the products will be
expensive, whereas in reality some retailers give better benefits then stand alone stores. One
good example is the food bazaar concept India. They have changed the perception of the
shopper in the metros, but have to still penetrate tier II and tier III cities.
