Page 10 - Mall Management

have these Malls become a game for footfalls but not foot fall to conversion ratio. The
airconditioned environment gets the public to spend time in the mall, while for shopping he still
goes to the local market. The malls are only for clothes, shoes, movies and eating out.

4. RECOMMENDATION AND FUTURE RESEARCH AREA

•Government Policies Selling •Energy Conservation Audit and
and legiltion •Safety and Security Research
•Street shops and •Tranperancy
•Traffic Management locals markets into •Knowledge
the malls Management
Planning
•Shoppers perception

Operations

Future research areas

Main Concerns which need immediate focus

Government Policies and Legislation: The Government should ensure that the developer hires
professionals for building and running these malls. Encroached and special favours should be
avoided. Government sanctioning authorities should make sure that the facilities to provide for
a mall should be made available prior to its construction. The zoning should be kept intact of a
town. A research on policy documentation for mall management.