Page 6 - Mall Management
P. 6
When there are many malls concentrated in an area, the town planning/ government
authority should encourage speciality malls. Repetitions of brands does not encourage the
shopper to visit the mall.
Concentration of eating areas/multiple food courts in one corner leads to overcrowding and
noise. During high rush periods. The footfall in the mall should be thought about while
allocating these areas.
Lack of Coordinated Promotional Activities – There are very few promotional activities
organized in the majority of malls at present. Developers perceive that these events only
help increase foot traffic and not revenues.
Empty spaces: One of the biggest issue with malls is occupancy, Low occupancy leads to
poor management and operations of the mall.
High rentals is one factor for low occupancy of malls.High headed attitude of mall
management is also a reason for low occupancy of some malls. They only want the famous
brands in their malls, not realizing that footfall with lead to conversion with the local
favourite shops.
Operations
Facility Management – Good infrastructure/facility management of common areas becomes
a problem in malls where retail outlets are sold as strata title. The developer compromises
on facility management cost because his interest level is low once the property is sold out.
Developers must conduct professional mall management practices starting from rigorous
feasibility exercise or market research to facilities, ambience and finance management of a
mall before starting a project. Poor designing leads to operation problems.
People Management: Lack of trained manpower in the mall management also raises
operations issues. The service standards are very low and again the developer to keep his
cost low hires untrained staff, does not spend on training and development.
Equipment Management: Sometimes high quality equipment is handled by untrained staff.
Leads to high wear and tear, high maintenance and operational cost, this results in high
camp charges and under utilization of the resource.
authority should encourage speciality malls. Repetitions of brands does not encourage the
shopper to visit the mall.
Concentration of eating areas/multiple food courts in one corner leads to overcrowding and
noise. During high rush periods. The footfall in the mall should be thought about while
allocating these areas.
Lack of Coordinated Promotional Activities – There are very few promotional activities
organized in the majority of malls at present. Developers perceive that these events only
help increase foot traffic and not revenues.
Empty spaces: One of the biggest issue with malls is occupancy, Low occupancy leads to
poor management and operations of the mall.
High rentals is one factor for low occupancy of malls.High headed attitude of mall
management is also a reason for low occupancy of some malls. They only want the famous
brands in their malls, not realizing that footfall with lead to conversion with the local
favourite shops.
Operations
Facility Management – Good infrastructure/facility management of common areas becomes
a problem in malls where retail outlets are sold as strata title. The developer compromises
on facility management cost because his interest level is low once the property is sold out.
Developers must conduct professional mall management practices starting from rigorous
feasibility exercise or market research to facilities, ambience and finance management of a
mall before starting a project. Poor designing leads to operation problems.
People Management: Lack of trained manpower in the mall management also raises
operations issues. The service standards are very low and again the developer to keep his
cost low hires untrained staff, does not spend on training and development.
Equipment Management: Sometimes high quality equipment is handled by untrained staff.
Leads to high wear and tear, high maintenance and operational cost, this results in high
camp charges and under utilization of the resource.
