Page 4 - Mall Management

erience pyramid of Main Stakeholders in Mall Management

There are four main stakeholder groups associated with a mall – Developer, Shop owner,
retailer, Customer/shopper. Each one has his own specific needs which have to be satisfied. In
the current market scenario, both consumers and
retailers have limited choice in terms of mall
shopping experience. Historically, developers were
managing their malls in-house, Mall developers
were more inclined towards exiting the project
early by selling retail mall units to investors at the
pre-completion and post-completion stages and
booking profits. Shoppers and retails were lowest
in pyramid.

Issues Related to Mall Management in India
Planning

 Lack of Feasibility/Market Research Prior to the Development of a Mall
 The mall design is based on aesthetics to meet the developer’s fancies rather than

operational viability and functionality.
 Compromise on design quality because the developer has no prior experience in this

business and refrains from hiring expensive consultants to keep the costs low.
 Old school of thought of construction / lack of knowledge abstains the developer from

adoption of new technology( which may cost more initially but will reduce the operational
costs in the long run)
 Short sightedness/ignorance of the government town planning department – which
sanctions construction of malls but has not much control or thought process on the effects
of creating these malls on corners and main traffic junctions. At present, most of the
popular malls have long queues and congestion outside their main entry points during
weekends and festive seasons. Having only one entry and exit points also leads to
overcrowding.