Page 2 - Mall Management
P. 2
lution. Some of the observations mentioned in this paper are difficult to quantify but, have
a major role in success of mall management, operations and long term sustainability.
Proper Mall management has been identified as a critical factor for the success of malls and the
retail industry across the world. Mall management broadly includes mall positioning, zoning,
tenant mix, promotions/marketing and facility/finance management. The mall and the retailer
should work out a strategy where the mall focuses on enhancing the overall experience and the
retailer focuses on the delivering a good variety of products to the customer. Mall management
on a wider perspective actually has four main pillars – Planning, Selling, Operations and Audits
and research. The analysis in this document will be focus on each aspect.
Planning Selling
Mall
Management
Operations Audits and Research
Mall Management – Four Pillars
2 .HYPOTHESIS
At present, about 100 malls are operational at a Pan-India level with a total area of 19 million sq
ft. As per the current estimates, about 300 additional malls are expected to be constructed
across the country by 2010 - 2011.The Indian retail market is expected to continue its growth.
Currently, the Indian retail market lacks designated mall management firms. Large real estate
developers and retail chains either have their own mall management arms operating as
subsidiaries or have contractual agreements with international property consultants.
a major role in success of mall management, operations and long term sustainability.
Proper Mall management has been identified as a critical factor for the success of malls and the
retail industry across the world. Mall management broadly includes mall positioning, zoning,
tenant mix, promotions/marketing and facility/finance management. The mall and the retailer
should work out a strategy where the mall focuses on enhancing the overall experience and the
retailer focuses on the delivering a good variety of products to the customer. Mall management
on a wider perspective actually has four main pillars – Planning, Selling, Operations and Audits
and research. The analysis in this document will be focus on each aspect.
Planning Selling
Mall
Management
Operations Audits and Research
Mall Management – Four Pillars
2 .HYPOTHESIS
At present, about 100 malls are operational at a Pan-India level with a total area of 19 million sq
ft. As per the current estimates, about 300 additional malls are expected to be constructed
across the country by 2010 - 2011.The Indian retail market is expected to continue its growth.
Currently, the Indian retail market lacks designated mall management firms. Large real estate
developers and retail chains either have their own mall management arms operating as
subsidiaries or have contractual agreements with international property consultants.
